When applying for a job, a cover letter should be sent with your resume. Your cover letter should be specific to the position you are applying for, relating your skills and experience to those noted in the job posting. An effective cover letter should tell the employer why you are writing, why you are the best person for the job, and when you will contact him or her.

Cover letters do more than just introduce you and your resume to potential employers. They let you go in-depth about important experiences/skills and relate them to job requirements. They show the employer that you are individualizing this job application. They also provide a sample of your written communication skills. This article gives some valuable tips to guide you throughout the writing of your cover letter.

Cover letter: structure
There are four basic parts to a cover letter: heading, introduction, body, and a closing. Here are some tips on what to include in each section.

Heading
Provide your contact information here. Include the date. Also include the address of the company.

Introduction
Greet the specific person you address the letter to. If you dont know his/her name, write Dear Sir/Madam. State the position you are applying for and where you heard about it. State why you believe you are the right candidate. Mention 2-3 key qualifications that you will address in the rest of the letter. You can name drop if you have a good connection, but dont forget that some employers detest this practice.

Body
In the body of your cover letter you have to mention specifically how your qualifications match the job you are applying for. Focus each paragraph on one qualification. Give specific examples to prove where you got these skills and how you have used them before. Refer to your resume, dont repeat it. Tell a story; do not just list your skills. Do not use contractions.

Closing
Close with a strong reminder of why you are a good candidate. Conclude your cover letter by thanking the employer for considering you for the position. Include information on how you will follow-up.

Layout
Choose a selling design. Make sure that your cover letter is easy on the eye. Keep in mind, the reviewer of your cover letter has hundreds (if not thousands) of cover letters to look at, so make it easy for him/her to find the information you want to highlight. Keep your cover letter short (no longer than 1 page).

Use a tailor-made cover letter
Avoid the generic cover letter that you get from books. If you are not sure how to write a targeted non-generic cover letter, you should consider using a professional cover letter writing service.

What to write and what not to write in a cover letter?
The purpose of the cover letter is to show that you meet or exceed the requirements listed in the job description. It should demonstrate that youre interested in the position and that you're available to accept the position if offered. Additional information beyond this isnt necessary.

Dont mention negative facts about you. A cover letter is not the place to explain why you left or are leaving an employer, why there are gaps in your employment dates, etc. These "negatives" are best explained in person during the interview so that your personality can counter them. Try to avoid a salary history in the cover letter. If the position specifically asks for your salary history, give a historical salary range, and state that your salary requirements are flexible based on the opportunity the position will provide.

Manjusha Nambiar
The author is English language teacher. Visit her website www.perfectyourenglish.com for more articles on Business English writing and speaking.