There are several good reasons why decent FTs should care. One of them is that decent FTs have all their right to complain about dishonest schools and publicly shame them - provided they themselves follow the ethical standards they reasonably expect from their employers. If you expect your employer to be honest and ethical in his/her business conduct, you have to be the same. Plain and simple.

"If you think teaching ESL in China is not a real job then why do you care if a teacher is using a fake degree there? I mean, where is the harm? Nobody is going to die or get injured because of it."