The arrangement and creation of web pages turns up into a web site. There are many aspects to this process, and due to the rapid development of the Internet, new aspects are continually being added. Web design is the design or designing of a Web page, Website or Web application. The term generally refers to the graphical side of Web development using images, CSS and XHTML.

Online marketers understand the importance of getting top search engine rankings in major search engines. Therefore, they spend much time in optimizing website content, seeking inbound links, and optimizing title and Meta Tags. However, many of them ignore the fact that web design structure has a role in search engine optimization (SEO).

Web Design does not necessarily have to be as complicated as it may seem. With a little ingenuity and some creative work a website with a clever web design can take form. To optimize website, you must ensure you have a search engine friendly web design structure, and do not just rely on web designers because they could be good at web design but not good at SEO.

”How can I attract thousands of visitors to my site?” many people ask me this question. Well, driving high traffic to Website is very important, but what's even more important, is designing a website in that way which makes them stays longer.

Some design guidelines and tips to help you build a SEO friendly websites are:

1. Figure out what you want to do and make a plan for it.
2. Keep your design simple, clear, consistent and user friendly.
3. A simple design layout makes it easier for you to build your website.
4. Your content should be simple, complete and direct to the point.
5. If your design look complicated - redesign and simplify it. Etc…………

There are two types of website design such as; static and dynamic website design. You can opt for static as well as dynamic website design where former is based on simple HTML code and latter is developed with advanced and sophisticated technologies based on the information provided in the database.

Following important web design elements must be kept in mind during website optimization process:

• CSS Style sheet: It is good to use CSS style sheet to format your web design because it can standardize the appearance of your website.

• Content Management Software (CMS)
• HTML Code Compliance: As a good web design practice, make sure your HTML coding is compliant to some well recognized HTML standards such as W3C standard.

• Use of Graphics: You must optimize the file size of your images.
• Multiple-level Navigation Menu: Many websites use multiple-level navigation menu in JavaScript. This is no good in terms of SEO. Separate JavaScript from HTML coding by using external JavaScript file.

• Bad Web Design: To make your web design search engine friendly, avoid use of frame and Re-direct techniques.

• Flash: Flash makes your website more appealing and it would improve effectiveness of your website.

If you are following the above points then your website will not only attract many people, but it will also motivate them to stay for a long time.

Keyur Parmar
http://www.tradeweblinks.com/