One day you're the coolest dude in the universe and you're at the top of the search engines, and then one day you're not. For the longest time you could just type in your search phrase and there you were, but not now. So what happened? How did you go from hero to zero?

Unfortunately, this may be your position as of late. Maybe you have been demoted to a lesser position in the search engines. Actually you may not be in the search engine results at all.

The sad truth of the matter is that if you're not being recognized by the major search engines within the top 20 to 30 results maximum, then there's something wrong in the space-time continuum and the situation needs immediate attention.

All however is not lost, and a demotion can be changed and you can once again be back on top with a small amount of effort and proper strategy. Allowing you to recapture the favor of the major search engines again, and be the coolest dude in the universe.

Your strategy will need to be multifaceted. First if you don't already have a blog then get one. If you have one, update it and include some links to your site. Second, bump up the incoming links to your site from other closely related or theme sites. Third write articles that cover different subjects within your niche. This simple yet effective process is what it takes to rank in the search engines.

One thing to keep in mind is there must be some accountability. After all how can you make any headway if you can't prove what you're doing is working. The simplest way is to wait for a few weeks and then do a search in one of the major engines. If you find your business or personal page there in the results then what you're doing is right and you should keep going. The bottom line is that there really isn't a reason why this simple strategy to ranking should not work.

In order to get maximum results you'll need to do maximum effort. If you aren't getting the results you want you may need to do more articles or you may need to do more inbound links. Either way you'll need to test to see what works best.

Finally, this lesson in search engine optimization is a simple one that can be applied to just about any web site. Having low competition search terms or phrases is a major key as well as having a good linking structure. It is by no accident that when you find yourself and for the most part any other web site at the top of the search results it has been done in a strategic and purposeful way. If you follow and implement these simple strategies you to can be the coolest dude in the universe.

Alan Kirchain
http://coolestdudeinuniverse.blogspot.com