You need first to get more visitors, and in a second time, you need to increase the SPV. Let' s focus now on the first point: get more visitors. There is numerous way to do that, some of them are crucial for your business, while the others are optional.

You need to test them all and focus on the one you like, after you know it is something working for you. Then you will know what is working and what is just wasting of your valuable time.

You can: buy targeted hits (traffic) for your website, or send an email to your opt in mailing list. (an opt-in list represent a list of customers who agreed from your website form or -other source- to receive informations for you, or offers, it could be an e-zine, or newsletter,...).

It is important that you use a double opt-in system, to avoid being subject to SPAM complains. You can pay someone else a commission on sales generated by having him sending massages to his own opt-in list. It is a JV, Joint Venture.

You may pay a fee to put a banner on another website, or pay someone a commission on sales generated to put a banner, ad or link to his website; you can submit links to your website to search engines, or exchange links with other websites.

An other option is viral marketing: you release a free report that contains links to your website and allow website in your niche market to give it away.

You will reach a amazing number of people with that method alone. You may set up your own affiliate program. As you can see, increase your traffic is not impossible, and there is numerous ways to do it.

In the second part, we will learn how we can increase your SPV, which is the second way to increase your profits in any business you are involved in, online or offline.

Increase your profits as we have seen in the first part of our article is easy if you know how to do it. We have seen that we need to get more visitors; and now we will learn that we need to increase the SPV. SPV means: Sale Per Visitor. The concept is that with the same number of visitors, you close more sales.

You will need to know how to calculate a conversion rate. But don' t worry, no need to be a crack in mathematics, there are very good softwares out there to track your advertising, and they will automatically calculate your conversion rate for you, and many more data that you will need later, as you become an expert affiliate.

Explanation of the conversion rate(CV):

A certain percentage of people will buy something from your site. For example: for 100 prospects, 5 buy your product: 5/100 = 0.05% = CV. A good CV is between 1% to 10%. It is very important to increase your SPV.

Here is different ways to do that:

* add web pages to your website,

* add new products to your website,

* update your web pages by testing it,

* add audio to your website,

* add testimonial,

* tweak existing content on your website

* add paragraph to existing sales letters

* add more content to your business,

* add software that shows you if the changes you made make you money...

The more words, web pages, and free products you provide to your potential customers, the better it is. You will also need to increase the sign up conversion rate.

Giving a freebie increases the number of person who will give you their email address, so you can follow up with a 7 days course, or e-zine, or newsletter, and then...close the sale. A good sign up conversion rate is between 10% and 33%. Now you must act and try yo increase your SPV.

Franck Silvestre
http://www.makemoneyonlinehow.com