Your web site is a direct reflection of your product and that is why you must have a well designed website that make sales, time after time after time.

Your website is your grocery store; your car lot. You must have an atmosphere that is pleasant to buyers. One that tells that buyer that you are not an amateur, but instead a trained, seasoned professional.

Surf ability:

Take a few minutes a look around at several web pages. What makes them appealing? Were there some that you closed out immediately? Why? Take notes and do your research. Keep in mind that when a person visit your site they have a goal in mind. They are either seeking information or shopping for a product. Give the person what they want without having to search for it. Be sure that all the information on your site is relevant to your product. Make the buyer think that they need your product to solve their problem.

Main Page:

Your main page serves a very specific purpose. It should be an avenue by which the customer can see your site. It should be easy to view. The main page is your first impression and we all know that first impressions can either close the deal or loose the deal. Make it simple. It is best to have links that are easily viewable by the reader and navigate them to where they want to be.

Your main page should load very quickly, chances are if it takes too long to load, you will loose your customer, he/she will click away to save time hoping to find the information or product elsewhere. To increase the loading speed of your main page avoid large graphics or excessive graphics. Too many banners or special effects can cause a page to load slowly as well.

Stick to mild colors. If your site is a content site where the user will be doing a lot of reading, it is best to stick to black and white. Color can be added when using tables, as a way to brighten up the page, but remember to keep the look of the page professional and appealing to the audience that will be visiting most often.

It is a great idea to set the pixels to a standard 800x600. You should also choose to set the tables in your web page to be a percentage of the page rather than a set number or inches. This will be sure to accommodate all screen sizes. Remember that a lot of Internet users will not use the same browsers as you, and therefore you should be sure that your site looks good on other browsers as it does your own. You do this by downloading several browsers to look at your page.

The overall look of your website is a way to make money. If designed properly, your site can be an excellent marketing strategy for your product or service.

About the author:
Copyright ©"Agatha Reynecke
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