Rebrand = dump a bad reputation.

"In partnership with a technical college in Saudi Arabia": Saudi colleges do not 'partner' with foreign teachers. They hire them.

This means that the 'new ownership' of ETL is a FT who never ran an online business before.

If I am wrong, please provide the name of the Saudi college, the name of the Saudi college 'partnership' prior to 'rebranding', and the name of the FT (now sole proprietor of ETL - probably yourself).

Failing to provide this verifiable data, which is not available on your website, NO ONE should work for this organization.

A retainer is a reasonable request, given that the firm has no track record and has have provided no data.