Here you can read how they market and sell themselves:

http://www.helengroup.com/about.asp?classid=6&id=50

The truth is contrary to what they say and claim - their internal structures are actually counter-productive to acting professionally and flexibly in the ESL industry - thousand of signatures needed until you can collect your salary; underpaid and mostly unmotivated and incompetent Chinese staff, lack of ability to communicate cross-culturally, no real expertise in the teaching field nor in English, a big hassle to get even the most essential things for your work, and: they do not provide the necessary living and working conditions: a run-down company apartment that they started to clean up and repair only after severe complaints made by a number of people; you have to share the apartment with other people, you don't have your own kitchen, bathroom and toilette; the company people come in and leave whenever it pleases them, no private life for yourself! How does that sound to any foreign expert they may need to achieve what they claim to be? They treat people poorly, lie to them, do not pay them in full or on time, make you work long hours for nothing, and act against Chinese law in so many respects...

The real truth is they are nothing what they claim to be; they are just a bunch of unprofessional clowns deceiving and cheating everybody!