This is an example of a 'Marketing' cover letter to an employer who has advertised the job of Marketing Manager. Note how this covering letter is not the standard "I wish to apply..." letter.

It's true that some jobs demand a more flamboyant approach than others and every cover letter needs to be interesting; however 'Marketing' by its nature can be illustrated most effectively when you adopt a 'marketing' style for your job application cover.

As a marketing cover letter it should pique the reader's sense of interest, illustrate the way the applicant understands the advertiser's need and create the desire to find out more. How do they find out more? By inviting you to an interview of course.

"Dear Mr. Pleasant

MARKETING MANAGER - DAILY PLANET 8TH JANUARY 2007

Being a keen and regular theatre and concert-goer, I have often visited Brindleton City Arts & Conference Centre and was therefore most interested and excited by your advertisement for a Marketing Manager. I should like to throw my hat into the ring by enclosing my CV for your attention.

The advertisement conveys a great sense of energy and pride in your organisation - this is exactly the type of environment to which I have contributed in the past.

As requested, I have set out below a list of achievements but would emphasise that some of these would not have been possible but for the strong team spirit which has been a feature in most of my roles. I have always encouraged corporate effort and prefer to think of myself as a member of the orchestra rather than a one man band!

Over the last five years I have:

Created a modern and European marketing plan for one of the UKs leading ballet companies, leading to a profitable tour of N America.

Held budgetary responsibility for 350,000

Acted as Marketing Manager for one of Londons best known theatre groups, where I won sponsorship from Midshire Bank Scottish Airways, National Railtech, Power Generators plc and many smaller companies.

Also worked for a year as a self-employed consultant in Germany devising marketing strategies for Government funded cultural activities.

I am confident that I have established my ability to succeed in a tough and financially pressured environment. Since I would anticipate that sponsorship will continue to be essential to the success of any arts related activity I am sure my track record of developing and maintaining business contacts should serve us well. My extensive network will be a useful starting point for Brindleton. I also believe that a positive European outlook will be essential and my experiences of working overseas, together with good spoken French and German, would allow me to market your conference facilities sensitively and efficiently.

I look forward to the opportunity of discussing my contribution with you further.

Yours sincerely

Jeremy McStone"

Not too flamboyant for a marketing job cover letter, but one that is more imaginative than the usual application cover letter.

Peter Fisher
http://www.cover-letter-world.com/