While the resume is an important tool for acquiring an interview and a job, you can't dismiss the role of the cover letter. This letter acts an introduction. It gives the employer a sense of who you are, what you have to offer the company, and why or why not you are worth the company's time. However, cover letters can be a bit more challenging than the resume, especially for people who fear they have poor writing skills. Below are some strategies that might help you improve your cover letter.

Do Your Homework
One of the most important parts of the cover letter is the personalization. While you will probably just use the exact same resume for most of the jobs you apply for, you'll want to create unique cover letters for each of them. Yes, this does take up more time. However, employers want to know that you have a serious interest in this position. If you're sending out the same cookie cutter cover letters to everyone else, then maybe you just want a job not this job.

To personalize your resume, first find out the name of the recipient. Sometimes this is included in the listing. Other times you will have to do some digging of your own. Look for the person in charge of human resources. You can sometimes find this information on the company's web site. If not, call the front desk and ask who is in charge of human resources. Make sure to get the correct spelling of the name.

Learn a little bit about the company and about the job responsibilities, too. The more you can show you know about the business and that you would be good fit for the position the better your chance of receiving an interview call and not a rejection letter.

Explain Why You Want the Job
Most cover letters are so busy telling employers why they should hire the writer they don't explain why the writer wants to be hired. That can be a problem because employers want people who are excited about the job - those are the people less likely to leave in a few months.

Spend part of your cover letter detailing briefly why you find this position exciting and what you hope to gain from the position outside of a paycheck and benefits, of course.

That doesn't mean you should neglect the explanation of what you have to offer the company though. Instead, you want to strike a nice balance between the two.

Cover Letter Presentation
We can't leave the topic of cover letters without hitting on a couple of key presentation issues. First, you should always type the cover letter and use top quality paper, usually the same paper you use for your resume. Follow the block style letter format. If you don't know that format, do a quick Google search and you'll find plenty of examples to follow. Remember to sign and print your name after the closing. It's also nice to include your contact information again in the final paragraph.

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