A resume is an important part of your ability to secure a job. If you have a poor one, your chances dwindle. If you have a good one, you have a better chance. If you have a great one, you have the best chance. There are distinct elements of a great resume, one of which is a cover letter. A cover letter serves a few different purposes:

It gives you the chance to show the employer who you are. This is important because a resume can be very impersonal, so this gives you a chance to leap from the paper and lets an employer experience your personality and appeal. If you are able to shine through enough to get the employer to "like" you, then you are almost guaranteed an interview where you can charm the socks off of him. One word of caution:Although it is important to show him who you are, do not give him your life story. He is likely very busy and that will be a big turn off.
Do you have experiences that would help you with the daily duties of the job you are applying for, but there is no good place on your resume to include the information? Then your cover letter is a great place to mention it. This is a good way to use your cover letter to show the employer why you deserve the job.
Remember, as just mentioned, a cover letter is your opportunity to let the employer know why you deserve this job and why you are the best candidate for it, beyond a list of skills and work experience. This is your time to really sell yourself as a product that you want the employer to buy. So look at your cover letter as a sales letter for yourself and sell away!

Getting your cover letter to stand out takes understanding of how to sell yourself. And it has never been more important, especially in this economic environment to have the skills you need to get your resume read. Get these skills now and be ready to stand out from the crowd.

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