In the last few years, the Philippine economy has seen the proliferation of quite a number of call centers or contact centers providing thousands of high-paying jobs to Filipinos. Recent estimates that the Philippines has replaced India and other countries as the preferred destination for many offshore contact centers that provide services to American and other western markets. This phenomenon has made the Philippines the country of choice for western companies who wish to set up call center operations.

One of the major reasons for this phenomenon is that the Philippines has one of the highest levels of English proficiency than any country in Asia. Filipinos are also considered to have one of the easiest to understand accents, easily understood by natural English speakers. In addition to this, Filipinos learn an American or a British accent in a short period of time. More importantly, the history of the country and its ties to the West, specifically to America, has made it easier for Filipinos to communicate with foreigners, as they are familiar with the western culture.

Another important reason why companies prefer to go to the Philippines is the work ethic and the adaptability of Filipinos. This has led to a lot of foreign investors to conclude that the Philippines provides one of best quality workforces available. Another advantage that the country has is that American or British companies can expect to pay fairly competitive labor costs that makes doing business in the country more lucrative than other Asian countries.

The Philippines has proven that it has a competitive advantage with regard to call-center operations because the country provides a quality English-speaking workforce that can easily communicate with people from the west. However, there are also other reasons why the Philippines has become the preferred destination for contact centers including competitive labor costs and the high adaptability of Filipinos. All this means that as long as the Philippines retains its competitive advantage, the country is expected to continue to be the preferred destination for expected to be the preferred destination for call centers.

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