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A Short Guide to Effective Public Speaking
By:Stephen D. Boyd, Ph.d.

Delivering an effective presentation to 20 or to 200 people is difficult. Because listeners have better access to information since the internet became commonplace, audiences expect more content from speakers today. In addition, because of the entertainment slant of most media today, audiences want a presentation delivered with animation, humor, and pizzazz.

If you would rather spend your time preparing your content than reading a book on public speaking, this is an article especially for you! From my experiences in delivering over l500 speeches during the past 20 years, here is a quick guide to giving an effective and interesting presentation your very first time.

Begin with something to get the attention of the audience. This might be a startling statement, statistic, or your own story. Listeners pay close attention when a person begins with, "Two weeks ago as I was driving to work a car pulled out in front of me.." You could begin with a current event: "You might have read in the paper this morning about the flood that.." A question is another way to make people listen. "How many of you feel our society spends too much on medical care?" might be a way to begin a presentation about curbing costs. Whatever technique you use, when you grab the attention of the audience you are on your way to a successful speech.

Second, be energetic in delivery. Speak with variety in your voice. Slow down for a dramatic point and speed up to show excitement. Pause occasionally for effect. Don't just stand behind the lectern, but move a step away to make a point. When you are encouraging your audience, take a step toward them. Gesture to show how big or wide or tall or small an object is that you are describing. Demonstrate how something works or looks or moves as you tell about it. Show facial expression as you speak. Smile when talking about something pleasant and let your face show other emotions as you tell about an event or activity. Whatever your movements, they should have purpose.

Structure your speech. Don't have more than two or three main points, and preview in the beginning what those points will be. With each point, have two or three pieces of support, such as examples, definitions, testimony, or statistics. Visual aids are important when you want your audience to understand a process or concept or understand a financial goal. Line graphs are best for trends. Bar graphs are best for comparisons and pie graphs are best for showing distribution of percentages.

Tie your points together with transitions. These could be signposts such as "First," "Second," or "Finally." Use an internal summary by simply including the point you just made and telling what you plan to talk about next. "Now that we have talked about structure, let's move on to the use of stories," would be an example. When you have an introduction, two or three main points with support for each, appropriate transitions, and a conclusion, you will have your speech organized in a way that the audience can follow you easily.

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Stephen D. Boyd, Ph.D., CSP, is a professor of speech communication at Northern Kentucky University in Highland Heights, Kentucky.
http://www.sboyd.com.






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