Life can hold nothing but failure for the ill natured, unsociable, disgusting tramp who is known to be ignorant, lazy, shiftless, a spendthrift, a liar, and an all around crook. Such a worthless man will make a complete failure of life because he is so disqualified to succeed.

On the other hand certain success ought to be achieved by the good-natured, intelligent, reliable man who continually wins friends; the truthful man who has a fine reputation for thrift, honesty, neatness, and love for his work. He seems entirely worthy of success. Yet for reasons that baffle himself and his friends it sometimes happens that such a man is unsuccessful.

The defeat in life of one who appears so deserving of victory seems to prove that success cannot be assured by the development of individual characteristics and by doing specific things. But such a wholly negative conclusion would be wrong. When a worthy man fails, he loses out because he lacks an essential positive factor of certain success--the ability to sell his capabilities. By mastering the selling process this failure can turn himself into a success.

We are sure of the failure of the man who is utterly disqualified to succeed; not because he has particular faults, but because they self-advertise and sell the idea of his disqualifications for success. His characteristics and actions make on our minds an impression of his general worthlessness. Defects are apt to attract attention, while perfection often passes unnoticed.

Millions of worthy men, otherwise qualified for success, have failed solely because their merits were not appreciated and rewarded as they would have been if recognized. Capabilities, like goods, are profitless until they are sold. Therefore the man who deserves to win out in life can make his victory sure only by learning and practicing with skill the certain success methods of the master salesman.

Down through all the ages has come the duty to succeed. It was enjoined in the Parable of the Talents. No one has the right to do less than his best. Then only can he claim full justification for his existence. The Creator accepts no excuses for failure. Every personal quality, and every opportunity to succeed that a man has, must be used, to entitle him to the rewards of success. He owes not only to himself and to his fellows, but also to God, the obligation of developing his utmost capability. If he does not pay dividends on the divine investment in him, his dereliction is justly punished by failure in life. Sometimes he even forfeits the right to live.

© Oceanroc Web Publishing
Nicholas Dixon
http://HomeBizCen.blogspot.com