1980s is a significant period for China’s economy, as well as the economy of global market. Since that time, China market has been open to the entire world.

In the mean time, the consumer electronic goods (CEG) market played a crucial role in helping Chinese economic development. Thus, the foreign companies got interest to do their business in China. This even helped the domestic companies to launch their products in the international market. The major benefit of China market is that, it has the most powerful manufacturing unit having latest technology. So they easily beat up the other international companies. In the consumer electronic sector, the manufacturing companies produce the goods in a massive quantity, so the production cost is less. As a result, the companies present their goods to the global consumer at cheaper price. This is the reason behind getting more familiar with the terms like ‘made in China’ or ‘directly from China’.

Now, at the time of complete globalization, the sales in international market are not solely dependent on the goods export strategy. Here online shopping plays a vital role for selling goods to reach the global customers. There are several reasons behind the growing popularity of e-shopping. It is very convenient for our fast lifestyle. As we can get everything from online, so there is no need of wasting time by hopping from one mall to another. Just like the store or malls, online shopping sites even provide sales promotional offers, like discount coupons or ‘buy two get one free’. These strategies are followed to hold a positive position in highly competitive emarket. Many of the online shopping sites even offer free shipping, if the order is over a certain amount. Online marketing has been a great help where you can order any product as per requirement just with the help of a single mouse click.

Chinese electronic market consists of various digital electronic tools including hardware tools, mobile accessories, car accessories, medical equipments etc. Research has been shows that in China, electronic industry is growing approximate 20% each year. Additionally, it expects that, by 2020 China may invest its 2.5% of GDP (Gross Domestic Product) in science and technology development. I think it will be enthusiastic news for the investors.

Elina Petersen is contributing the article for the site http://www.one-stop-china.com