•It is the proper etiquette for gifts to be exchanged for celebrations, as thanks for assistance and even as a sweetener for future favours.
•It is however important not to give gifts in the absence of a good reason or a witness.
•When the Chinese want to buy gifts it is not uncommon for them to ask what you would like.
•It would be wise to demonstrate an appreciation of Chinese culture by asking for items such as ink paintings or tea.
•Business gifts are always reciprocated. Not to do so is bad etiquette.
•When giving gifts do not give cash.
•Do not be too frugal with your choice of gift otherwise you will be seen as an ‘iron rooster’, i.e. getting a good gift out of you is like getting a feather out of an iron rooster.
•Depending on the item, avoid giving one of something. Chinese philosophy stresses harmony and balance, so give in pairs.

The above are a few of many examples of cross cultural differences in gift giving etiquette. It is advisable to try and ascertain some facts about the gift giving etiquette of any country you plan to visit on business. By doing so, you maximise the potential of your cross cultural encounter.

About the Author

Neil Payne is Director of Cross Cultural Communications consultancy, Kwintessential.

http://www.kwintessential.co.uk/cultural-services/cross-cultural-communication.html