Writing persuasively is magical: the use of persuasive
words has the power to convince your readers to take
action, whether its to order your product, enlist your
services, pick up the phone, or subscribe to your
newsletter. The main thrust of persuasion is to answer
the question, Whats in it for me? Readers want to
know from the very start of your ad, sales letter, or sales pitch. If
what you write cant answer this question immediately, your readers
will lose interest and they wont read further. Right away, this
translates into lost sales.

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